We all understand the importance of relationships when it pertains to business. Strong, trusting relationships are the foundation of any successful organization.
Maintaining these relationships should be a priority — every single day.
If you are a company looking for an impactful and meaningful way to build and strengthen relationships in a genuine way, look no further than unique client entertainment experiences.
A round of golf at a prestigious course. A luxury trip to a major sporting event. An all-access pass to a concert. These aren’t just events. They are experiences that go a long way with clients and should be looked at as an investment, not an expense.
Does client hospitality require an investment? Absolutely. But with the many benefits it provides, it can offer an excellent return on that investment.
For starters, it is proven that you are twice as likely to convert prospects into customers with an in-person meeting. That alone should make the case for getting together with your prospects as much as possible. What better way to make a customer feel comfortable than by discussing business in an informal setting, where you both are able to be more personable and understand who you are dealing with.
These client entertainment experiences aren’t only good for closing new prospects, they are always valued ways to maintain existing clients. After all, it is far easier to keep you book of business than finding new business — so you might as well make them happy as much as humanly possible. The best of all sales campaigns make you feel good. The same can be said about client entertainment experiences. A unique and memorable experience can go along way to demonstrating your commitment to them.
For any investment, there must be a purpose associated with it. And for client entertainment, companies are able to determine if it makes sense for the organization’s bottom line very quickly. From our vantage point, there is no question the ROI from proving clients with a ‘WOW’ experience is exponential. Our clients rave to us about how our trips have unquestionably helped them lock down large accounts and make existing accounts happy with their customer service.
In a day and age of social media, email chains and texts — where is it easy to get distracted and take the human element out of the equation — relationships still DO matter and taking the time show loyal clients you care is still greatly appreciated and leads to long term business success. At Big Game Air, our focus is to handle every detail so you can focus on building those lasting relationships.
